About Us


Pure Petfoods NZ is based in Twizel at the heart of the Southern Alps in the South Island of New Zealand. From our location, we are able to offer our customers the most pristine pet food in the world.

Shaun Aitcheson, director of Pure Petfoods NZ, is a passionate conservationist who worked within conservation for over 12 years. His role involved training and working dogs for use in wildlife detection, and was part of a world first initiative using dogs to assist with conservation. This demanded peak physical condition from his dogs, and in order to get the very best from his dogs, Shaun started making his own pet food which instantly saw a positive change in them both physically and mentally. Demand for this pet food quickly established and Pure Petfoods NZ was born.

Pure Petfoods NZ’s point of difference isn't just our products but is also our location. Twizel is surrounded by conservation land, and sits under the shadow of New Zealand’s tallest mountain - Aoraki/Mt Cook, to the north of the factory lies Aoraki/Mt Cook National Park. To the east lies a vast expanse of drylands park which captures the uniqueness of the Mackenzie Basin and provides the breath-taking untouched view when driving into the district. To the west lies the Ruataniwha Conservation Park – consisting of rugged mountain country, tussock lands, beech/tawhai forest and sparkling clear rivers. To the south lies the Otiake Conservation Park – consisting of mountainous high country, tussock plateaus, scree slopes, shrubland and wetland. All of this is visible from the factory and provides the very best pure products that New Zealand can offer.

Quality ingredients are what makes Pure Petfoods NZ superior to the rest. We use whole venison, tahr, goat, hare, rabbit, wallaby, lamb and salmon from New Zealand's natural environment. Using only wholesome ingredients sets us apart from the industry. With 100% trace-ability back to where the animal came from – you can’t get PURER than that.

Here at Pure Petfoods NZ, we pride ourselves on our friendly and professional customer service. We deliver product nationwide less than 24 hours after dispatch. 

Operating from a purpose-built export licensed processing plant we employ an enthusiastic and dedicated team to create PURE luxury products for your pets.

Truly genuine, PURE quality that we stand behind 100%.