Product Origins

At Pure Petfoods NZ we see it as paramount to create an awareness for the customer of where our products originate from, why we use these species and how this benefits New Zealand as a whole.

We hold high respect for our natural environment within New Zealand which is home to a multitude of unique and delicate native flora and fauna. These ecosystems need to be supported, with the emphasis to minimise & mitigate risks to the survival of our important native species.

New Zealand has many introduced animal species that have no natural predators, this in turn creates problems within our natural environment due to large populations of these animals. To reduce these populations numbers have to be managed through conservation efforts, alongside commercial and  recreational hunters.

At Pure Petfoods NZ we process whole animals, therefore we use as many parts of the animal as possible - this creates a minimal waste stream and is an efficient use of the whole animal.

100% New Zealand Wild Deer - Wild Deer can be found throughout New Zealand, from high up on mountain ranges to the valley floor. There are seven species of Wild Deer in New Zealand, with the first deer being imported to New Zealand in 1851.

With no natural predators deer can easily survive and breed in the wild, therefore their populations are usually quite high. Due to population densities the native flora and fauna suffers drastically from the over-grazing, affecting the forest floor native plant species to the sub-alpine plant species. This has a negative effect on native fauna whose survival depends on these plants as a food source and for shelter.

100% New Zealand Wild Rabbit - The wild rabbit roams relatively freely within New Zealand, from mountain ranges and valleys, to rolling hills and green pastures to where they thrive - in dry and arid areas in the South Island of New Zealand - particularly the Mackenzie Basin and Central Otago.

The European Rabbit was introduced to New Zealand in the 1830's, nearly 200 years ago. During this time the rabbit has established a stronghold within our natural environment, specifically on farmlands and conservation lands. These rabbits feed on our delicate flora and farm crops and pastures, therefore devastating our native plant species along with productive crops and pastures that are a vital food source for farmed animals. 

100% New Zealand Wild Hare - It was originally thought that the Brown Hare arrived in 1851 by several jumping off a boat in the waters around New Zealand whereupon they swam to shore in Lyttleton, although they eventually died out. The next lot of Brown Hare arrived in New Zealand in the late 1860's from Australia by boat - but originating from England. From here they spread rapidly through the country as they were a protected species until 1870. Their numbers drastically reduced after this as they could be used for sport and hunting.

The hare, like the rabbit, feeds on delicate flora and farm crops, decimating these plant species. Hares can be found from the low lying areas through to alpine regions throughout New Zealand.

100% New Zealand Wild Wallaby - There are five species of Wild Wallaby within New Zealand. The Bennett's Wallaby (like a small kangaroo) was brought to New Zealand in 1870 from Tasmania, Australia. These wallaby have formed a stronghold in South Canterbury and North Otago, where they live on lowlands and up to altitudes of 2000m (above sea level).

Due to the large populations of this species the damage they create on farmland and conservation land is devastating for our natural environment. They feed on a variety of plants which is decimating many native species and also feed stocks for farmed animals.

100% New Zealand King Salmon - King Salmon, otherwise known as Chinook Salmon, are the only species of farmed salmon in New Zealand. The King Salmon was successfully brought to New Zealand in the early 1900's. It wasn't until the 1970's that the first salmon farm was developed in New Zealand. From here salmon farming has become an extremely successful industry in New Zealand.

King Salmon are highly regarded for their flavour and well-balanced fat content, a fantastic source of essential Omega 3, this is in part due to the pure glacial water that has begun its journey from the alpine environment of Aoraki/Mount Cook to where the salmon are sustainably farmed.